We love how Lulus is using their website chat to bring the in-store experience online. One of the biggest missed opportunities for online brands is helping people shop their store, and usually it's because they're afraid to invest the time and energy into it.
There's a reason retail stores and local boutiques have people on the floor. To give people a great experience in the store, to help them find what they need, and to help them feel welcomed. We have we forgotten about this time tested strategy with our online stores? T
he stores that aren't afraid to up their game here, are the ones who will likely win in 2020. Thousands of new stores are popping up, what are you going to do to stand out? Customer experience is by far the most valuable way to win new customers over.